“Bowl Your #THINKWISE Message” is a social media challenge that supports THINK WISE, the global cricket AIDS partnership led by International Cricket Council (ICC), UNAIDS and UNICEF. The partnership aims to stop stigma and discrimination towards people living with HIV and encourage greater awareness about HIV prevention. As part of the ICC Cricket World Cup 2015, THINK WISE has teamed up with cricket champions like ICC Cricket World Cup 2015 Ambassador and Sri Lanka’s batting legend, Kumar Sangakkara.

“Bowl Your #THINKWISE Message” asks cricket fans around the world to join Kumar in spreading important messages about HIV using the power of social media.

1. Watch and share the following #THINKWISE video

2. Make your own #THINKWISE message OR download a message of your choice below

3. Take a picture or record a video with your #THINKWISE message, share it on Twitter/Facebook and nominate your friends to do the same

In a cricket spirit, here are the suggested lines (filled with cricket lingos) for you to tweet/post along with your #THINKWISE message picture:

I’ve bowled a #ZeroDiscrimination message. I nom <insert your friend’s name account> to also bowl. #THINKWISE

OR

I bowl #THINKWISE message to stump out new #HIV infections. I nom <insert your friend’s name account> to also bowl.

Watch video below to see some young cricket fans who have challenged each other.

4. Influence the others

Tweet/post your #THINKWISE picture/video to @UNAIDS_AP through Twitter or upload on UNAIDS Asia Pacific Facebook Page so everyone can admire your witty words.